Overview
For this project I created the branding of a bakery store, including a logo, visual style guideline, applications and packages.
Concept
The concept of the logo is the neighborhood bakery. I wanted to show the friendly, welcoming and warm ambience of the bakery, so I paid attention to ensure that the typography choice, colour and shapes of the logo reflected this. The name was designed in a curved shape to resemble a basket.
Software
Adobe Illustrator
Adobe Photoshop
